For many brands, Faire is the easiest way to enter wholesale.
You don’t need trade shows.
You don’t need a sales rep network.
You don’t need to build retailer trust from scratch.
Faire provides –
This reduces the friction of getting retailers to place that first order. It shortens the time between “we want to try wholesale” and “we are receiving wholesale orders.”
At this stage, the process feels clean.
Orders come in. You fulfill them. Revenue grows.
And because volume is still moderate, manual processes don’t feel overwhelming.
But wholesale doesn’t stay small for long.
The shift happens gradually. At first, you’re handling :
Then you start seeing :
With growth comes repetition. And repetition exposes inefficiencies.
Now someone in your team is spending time –
What once took minutes now takes hours per week.Growth itself isn’t the problem. Unstructured growth is.
From the outside, wholesale looks simple.
Retailer orders → brand ships → invoice paid
But operationally, wholesale businesses deal with :
Unlike direct-to-consumer ecommerce, wholesale often involves fewer customers but significantly higher order complexity.
This means accuracy matters more.
A minor mismatch in SKU mapping or customer data doesn’t just create confusion – it impacts inventory, financial reconciliation, and retailer trust.
Wholesale success isn’t just about acquiring retailers.
It’s about managing them cleanly over time.
Here’s what we consistently observe in growing Faire brands.
Teams export CSV files from Faire and manually enter orders into their internal systems.
This introduces :
It works – until order volume increases.
Retailers reorder using :
Without intelligent matching logic, systems create new entries.
Now you have :
Retailer A
Retailer A LLC
Retailer A, Inc.
Three records. One business.
Over time, this fragments sales history and makes reporting unreliable.
Wholesale catalogs grow quickly.
Variants include :
If your system doesn’t match products precisely by SKU or Variant ID, you’ll experience:
These mistakes erode operational confidence.
Faire is designed to facilitate transactions and discovery.
It provides visibility, order dashboards and buyer communication tools.
But it is not built to function as –
Marketplace dashboards show you what happened on the platform.
They do not centralize your entire business data.
As your wholesale presence expands, your backend system must become more disciplined.
And discipline requires synchronization.
Clean wholesale data is not about aesthetics.
It’s about reliability.
It means :
When your data is clean :
When data is messy :
Clean data reduces friction.
A structured synchronization system between Faire and your internal operations must include :
Each of these safeguards reduces a specific operational risk.
This is not over-engineering. This is future-proofing.
To address these operational challenges, Pragmatic TechSoft developed the Faire Odoo Integration
Compatible with Odoo 16 Community & Enterprise, this module connects directly with the Faire Wholesale API V2 and enables structured synchronization between Faire and your backend system.
It is built specifically for wholesale brands who :
It focuses on one goal – Maintaining clean wholesale data as order volume scales.
Instead of manually exporting and entering orders, the system :
This ensures only new data enters your system.
The integration :
This significantly reduces duplication and protects CRM clarity.
Products are matched using :
Pricing updates automatically, reducing mismatches between systems.
Repeat orders and duplicate customer entries are blocked during import.
Ambiguous cases can be reviewed before final confirmation.
Automation with control – not blind syncing.
You should consider structured integration if :
Integration is not a luxury.
It becomes necessary as wholesale scales.
Selling on Faire creates opportunity.
But opportunity without operational structure creates friction.
Wholesale order management becomes complicated when systems aren’t synchronized properly.
The Faire Odoo integration simplifies that complexity not by replacing what works, but by strengthening what supports it.
If this sounds like what your team is starting to experience, let’s talk – we’ll walk you through how the Faire Odoo Integration fits into your current workflow.
Built by Pragmatic Techsoft, an Odoo implementation partner with 17+ years of expertise into implementing smart scalable odoo solutions for businesses globally, this integration is designed for serious wholesale brands.
No. It strengthens your backend while you continue selling on Faire.
Yes. Only high-similarity matches are flagged and reviewed.
Yes. Date-based filtering ensures selective sync.
Inventory endpoints exist, but automatic inventory sync is not implemented in this version.
February 10, 2026
February 10, 2026
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