How to Sell Online Subscriptions Like a Pro with Odoo: A Tecpro Case Study

Want to create a predictable revenue stream while keeping your customers happy? Online subscriptions might be the answer! Today, we’ll explore how to set up and manage online subscriptions using Odoo, drawing inspiration from Jose Osio’s approach at Tecpro, a software development training company. We’ll cover everything from initial configuration to project management and customer feedback, showing you how to use Odoo’s integrated apps to automate tasks, enhance customer experience, and ultimately, boost your bottom line.

Understanding the Subscription Model

Why Subscriptions?

Why are subscriptions such a popular business model? Well, they offer significant advantages for both businesses and customers. Let’s take a look:

For Businesses:

• Predictable Revenue: Subscriptions provide a steady, recurring income stream, making financial forecasting easier.
• Customer Retention: The subscription model encourages customer loyalty, as subscribers are more likely to continue using your services over time.

For Customers:

• Flexible Access: Subscribers can access services without a large upfront investment.
• Potential Cost Savings: Depending on usage, subscriptions can be more cost-effective than paying for individual services.

Learn more about subscription models and how they integrate smoothly with ERP systems like Odoo on the Pragmatic Subscription Implementation Services page.

Tecpro’s Subscription Offerings

Tecpro offers a few different training packages to suit various needs and budgets. Here’s a quick overview:

• Yearly Training: Priced at $2,000 per year, this package includes 100 classes.
• Monthly Training: Students get eight classes per month for a monthly fee.
• Unlimited Training: For $400 a month, students can access an unlimited number of classes.

Each tier caters to a different audience, from those who want a structured learning path to those seeking intensive, ongoing training.

Setting Up Subscriptions in Odoo

Essential Configurations in the Subscriptions App

First, let’s configure the Subscriptions app in Odoo. Navigate to Configuration > Settings within the app. Here are the key settings to consider:

• Online Payment: Enabling online payments is crucial for selling subscriptions online. This allows prospective students to purchase training packages directly from your website. Odoo integrates seamlessly with popular payment gateways like PayPal, Authorize.net, and Stripe. Explore how to set it up with Odoo Payment Integrations.
• Automatic Invoicing: Turn on automatic invoicing to send payment receipts to customers immediately after a successful transaction. This not only improves the customer experience but also streamlines your accounting processes.

Product Configuration: Monthly Training Example

Now, let’s dive into setting up a subscription product. Go to Products > Products within the Subscriptions app. We’ll use the Monthly Training package as an example.

• Product Type: Set the product type to “Service” since we’re offering training rather than a physical product.
• Sales & Subscriptions: Check both the “Sales” and “Subscriptions” boxes. This tells Odoo that we want to both sell the product and manage it as a recurring subscription.
• Create on Order: Set this option to “Task”. This will automatically create a new task in the Project app whenever someone purchases the monthly training. This is a great way to kick off the onboarding process and ensure prompt customer follow-up.

Boosting Sales with Upselling and Cross-Selling

Want to maximize your sales potential? Odoo makes it easy to implement upselling and cross-selling strategies.

• Optional Products: Consider adding “Consulting Services” as an optional product. This will be suggested to customers during the checkout process.
• Accessory Products: Including an “Email Newsletter” as an accessory product is a great way to keep your students informed about the latest news and happenings at Tecpro.
• Alternative Products: Don’t forget to showcase your other training programs! Suggest “Unlimited Training” and “Yearly Training” as alternatives to give customers more choices.

Learn more about how strategic cross-selling works seamlessly with Odoo’s automation features on the Pragmatic Odoo Blog.

Managing Subscriptions and Projects

Sales Order Management in Odoo

When a customer purchases a subscription on your website, Odoo automatically generates a sales order in the Subscriptions app. This provides a centralized location for managing all aspects of the subscription. You can easily view ongoing or paused subscriptions, as well as key information like customer details, order dates, and the next invoicing date.

Automation in Action: Invoices and Task Creation

Odoo’s automation features really shine when it comes to subscriptions.

• Automatic Invoice Generation and Delivery: Invoices are automatically generated and sent to the customer’s email address. You can even customize the invoice template using Odoo’s PDF builder.
• Automatic Task Creation in the Project App: A new task is automatically created, prompting the team to begin the onboarding process.

Check how Odoo ERP simplifies processes across industries by visiting Odoo ERP Solutions.

Key Takeaways for Your Subscription Business

Odoo’s Integrated Apps: The Power of Synergy

One of the biggest advantages of using Odoo is the seamless integration between its various apps. From Subscriptions and Sales to Project and Time Sheet apps, this synergy ensures streamlined workflows and effortless management.

Data-Driven Decisions: Analytics with Odoo

Odoo provides critical insights to help you track key business metrics and make data-driven decisions for higher profitability.

Ready to enhance your subscription-based business? Contact Pragmatic Techsoft to learn more about how Odoo can transform your operations! The team of experts can guide you further with tailored implementation plans.