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How Can Optional Products Enhance the Customer Journey in the Food and Beverage Industry?

Ever felt your restaurant menu lacked a certain… oomph?  You know the feeling – customers order the usual suspects, and your vision of a vibrant, upselling haven fades into the background.  But fear not, food and beverage entrepreneurs!  There’s a secret weapon lurking in the shadows of your menu – optional products.

These aren’t just sides or extras – they’re the secret sauce to a more exciting customer journey and potentially spicier profits.  Imagine transforming a basic burger into a flavor explosion with a selection of gourmet dipping sauces. 

Suddenly, a simple Margherita pizza becomes an adventure with a drizzle of pesto or a sprinkle of exotic spices.

Ready to ditch the predictable and embrace the profitable?
Let’s dive into how Odoo ERP for food and beverage can turn optional products into your secret weapon for success!


Restaurant Menu Engineering with Odoo 17

Odoo 17 boasts powerful features for menu engineering, the art of crafting menus that maximize profitability.  You can define product categories for food and beverages, including optional add-ons like sauces, dips and desserts.

Here’s how Odoo 17 empowers you:

1) Product Bundles : Create enticing combos that pair main courses with popular optional products. Imagine a “Burger & Fries Extravaganza” that includes a juicy burger, fries and a selection of dipping sauces, all at a slightly discounted price compared to buying them individually. This entices customers to try something new and potentially increases your average order value.

2) Ingredient Management : Track inventory levels of optional products with ease. Odoo 17 provides real-time insights into stock levels, preventing out-of-stocks that could disrupt your upselling strategy.

3) Profit Margin Analysis : Analyze the profitability of each menu item, including optional products. This allows you to identify high-margin add-ons and strategically position them on your menu for optimal impact.


Odoo’s smart functionalities can also unlock cross-selling opportunities, encouraging customers to explore complementary items.

  1. Point-of-Sale Integration : With Odoo’s integrated POS system, you can prompt cashiers to recommend relevant add-ons at the checkout. For example, when a customer orders a burger, the system might suggest a side of fries or a refreshing drink.
  2. Recipe Management : Define recipes for dishes that utilize specific optional products. This way, a customer who orders a pasta dish might be presented with the option to add grilled shrimp or a side salad – ingredients you may already have on hand.


Technology plays a crucial role, but it’s the human touch that seals the deal. Train your staff to be product ambassadors, highlighting the benefits of optional products with genuine enthusiasm. Additionally, strategically placing displays of add-ons near high-traffic areas can subtly nudge customers towards impulse purchases.


  1. Increased Average Order Value: By strategically presenting optional products, you can encourage customers to spend more per visit.
  2. Enhanced Customer Satisfaction: When upsells and cross-sells are presented thoughtfully, they can add value to the customer’s experience, leading to greater satisfaction and repeat business.
  3. Improved Inventory Management: Odoo’s inventory management tools ensure you have the right optional products in stock, minimizing lost sales opportunities.

At Pragmatic Techsoft, we’re Odoo implementation specialists with a deep understanding of the food and beverage industry. We can help you leverage Odoo 17’s features to optimize your menu, streamline operations and unlock the power of upselling and cross-selling, ultimately boosting your bottom line.

Ready to Spice Up Your Customer Journey?

Contact our team today and let’s discuss how we can help you leverage Odoo 17 to transform your food and beverage business.  

Stay tuned to our blog for more insights on Odoo 17 and how it can empower your entrepreneurial journey.


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