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[Decode the Mystery] 5 Secrets Behind Choosing the Perfect Font for Your Brand | Understanding Typography Psychology

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[Decode the Mystery] 5 Secrets Behind Choosing the Perfect Font for Your Brand | Understanding Typography Psychology

1. The Persona of your Brand : The ‘Why’ before the ‘How’ The initial step to perfect font selection is a profound understanding of your brand’s personality.  Are you aiming to exude an aura of fun and playfulness, or does your brand tend towards a more solemn, professional vibe?  Your font choice must seamlessly mirror […]

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