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How does the 24/7 availability of WhatsApp chats impact customer satisfaction

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How does the 24/7 availability of WhatsApp chats impact customer satisfaction

It’s 9pm and a prospective client has a query that he wants addressed right away!  He fires off a quick message and potentially receives an immediate automated response or is directed to a live chat agent. All this – outside business hours! Enhancing convenience and fostering a sense of being valued, the client is immediately […]

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