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Can Odoo 17.1’s E-commerce Updates Help Small Retailers Compete with Big Online Stores?

The rise of e-commerce giants like Amazon and Walmart has created a fierce competitive landscape, often leaving small retailers struggling to keep up. But fear not, small businesses! 

There’s a ray of hope in the form of Odoo 17.1, the latest iteration of this powerful open-source ERP (Enterprise Resource Planning) solution. 

Let’s dive in and explore how Odoo 17.1’s e-commerce updates can empower small retailers to not only survive but thrive in the face of e-commerce giants.


Traditionally, competing with large online stores meant significant resource limitations for smaller retailers. From managing inventory and online stores to streamlining operations and marketing – the sheer volume of tasks could be overwhelming. But Odoo 17.1’s e-commerce features bridge this gap, offering a comprehensive and affordable solution:

Unified ERP System

Odoo 17.1 goes beyond just being an e-commerce platform. It’s a full-fledged ERP system that integrates seamlessly with your existing operations. This means you can manage your inventory, accounting, CRM (Customer Relationship Management), and e-commerce platform all from a single, unified interface. No more juggling multiple disconnected systems – Odoo 17.1 streamlines your operations, saving you valuable time and resources.


Odoo 17.1 boasts a plethora of advanced e-commerce features specifically designed to cater to the needs of small businesses. 

Here are some key highlights :

1) Improved Product Management : Easily create and manage your product catalog with rich descriptions, high-quality images, and multiple variants. Odoo 17.1 also streamlines product categorization and filtering, making it easier for customers to find what they’re looking for.

2) Powerful Marketing Tools : Run targeted marketing campaigns, create discount coupons and implement loyalty programs – all within Odoo 17.1. These tools help you attract new customers, retain existing ones and boost sales.

3) Seamless Payment Processing : Offer a variety of secure payment options through Odoo’s integration with popular payment gateways like Peppol. This ensures a smooth and hassle-free checkout experience for your customers, increasing conversion rates.

4) Affordability :  Unlike expensive, proprietary e-commerce solutions, Odoo is open-source and offers a flexible pricing structure. This makes it an ideal choice for small businesses with limited budgets. You only pay for the features you need, making it a cost-effective way to establish a robust online presence.


Odoo 17.1 doesn’t operate in a silo. It integrates effortlessly with various third-party software solutions like Shopify and Magento, further expanding your capabilities.

Connect your Odoo store with popular platforms like Shopify or Magento to leverage their extensive app marketplaces. This opens doors to a vast array of functionalities, from advanced shipping options and marketing automation tools to social media integrations and analytics dashboards.

At Pragmatic Techsoft, we are Odoo implementation experts. Our team of certified Odoo consultants can help you :

  • Implement Odoo 17.1 : We’ll handle the entire Odoo implementation process, from initial setup and data migration to customization and integration with your existing systems.
  • Optimize Your Ecommerce Store : We’ll help you configure your Odoo store to maximize its potential, ensuring a seamless user experience and driving sales.
  • Training and Support : Our team will provide comprehensive training to your staff, empowering them to effectively utilize Odoo 17.1’s features. We also offer ongoing support to ensure you get the most out of your Odoo investment.

The e-commerce landscape may be daunting, but small retailers don’t have to be left behind. Odoo 17.1’s powerful e-commerce features, coupled with its affordability and scalability, make it a game-changer for small businesses. 

By leveraging Odoo 17.1 and partnering with a trusted Odoo implementation partner like Pragmatic Techsoft, you can create a robust online presence, streamline your operations and compete effectively with even the biggest e-commerce giants.

Contact our team of Odoo experts today to discuss your specific needs and explore how Odoo 17.1 can help you achieve your e-commerce goals.


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