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Struggling with International Sales in Odoo? Overcome Regulations and Currency Challenges!

The allure of international sales is undeniable. New markets, increased revenue and global brand recognition – it’s a dream many businesses chase. But for those using Odoo, navigating the complexities of international sales – regulations, currencies, compliance – can quickly turn that dream into a logistical nightmare. 

This blog equips you with the knowledge and tools to conquer these challenges and propel your international sales to new heights.


Odoo shines as an ERP solution, offering a robust platform to manage your domestic sales. But venturing into international territory introduces a new layer of complexity. 

Here’s where Odoo’s international sales features come to the forefront :

1) Odoo Multi-Currency Sales Management : Manage quotes, invoices and payments in various currencies. Odoo 17 boasts enhanced currency exchange rate handling, ensuring accurate pricing for your global clientele.

2) International Trade Compliance : Ensure adherence to ever-evolving regulations. Odoo assists with tasks like generating customs documents and managing international incoterms (e.g., CIF, DDP).

2) Tax Management : Configure Odoo to handle the intricacies of international tax laws, including VAT and GST.


While Odoo empowers international sales, challenges remain. 

Let’s tackle two of the biggest :

  • Regulations : A labyrinth of import/export regulations varies by country. Invest in research or consider partnering with a customs broker to navigate this complex terrain.
  • Currency Fluctuations : Fluctuating exchange rates can wreak havoc on your profit margins. Implement strategies like forward contracts or dynamic pricing to mitigate risks.

Step-by-Step : Configuring Odoo 17 for International Sales

Here’s a glimpse into configuring Odoo 17 for international sales :

  1. Activate Multi-Currency : Go to Settings > Companies > Currencies and activate the desired currencies. Set exchange rate update methods (automatic or manual).
  2. Configure Taxes : Define relevant tax rules for your target markets under Settings > Configuration > Taxes.
  3. Create Incoterms : Manage incoterms under Sales > Configuration > Delivery Terms.
  4. Customer and Product Setup : Specify customer locations and define product-specific taxes and sales prices for each currency.


  1. Localization : Consider Odoo localization modules for your target markets. These provide region-specific features and ensure compliance with local regulations.
  2. Payment Gateways : Integrate Odoo with international payment gateways to offer familiar and secure payment options to your global customers.
  3. Multilingual Support : Enhance customer experience by offering your Odoo store and sales documents in multiple languages.

International sales in Odoo can be a rewarding adventure. 

By leveraging Odoo’s capabilities, partnering with experts like Pragmatic Techsoft, and implementing the strategies outlined above, you can overcome challenges, navigate regulations and achieve international sales success. 

At Pragmatic Techsoft, we’re Odoo aficionados. Our team of certified consultants possesses in-depth knowledge of Odoo’s international sales functionalities and the intricacies of global trade. We offer a comprehensive suite of services to streamline your international sales journey, including:

  1. Odoo Implementation and Configuration : We tailor Odoo to your specific needs, ensuring seamless integration of international sales features.
  2. Compliance Guidance : We provide expert advice on navigating the regulatory landscape of your target markets.
  3. Customization and Development : We develop custom Odoo modules to address your unique international sales requirements.

Stay tuned to our blog for further insights on maximizing your Odoo experience. 

Connect with our team today to discuss your specific international sales needs and embark on your global odyssey with confidence!


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