Pragmatic – Leading provider of open source business applications OpenERP, Ruby on Rails, Node.js, Talend, jaspersoft  – Pragmatic
Beyonce Adams

How Can Integrating WhatsApp with Odoo 17 Transform Your Customer Communication Strategy?

odoo company

Integrating WhatsApp, the world’s most popular messaging platform, with Odoo 17, a leading open-source ERP system, presents a transformative opportunity to revolutionize customer engagement and achieve remarkable business outcomes.

This integration is not just a minor enhancement; it’s a game-changer for businesses looking to streamline their communication processes and engage with customers more effectively.

In this blog, we’ll explore how integrating WhatsApp with Odoo 17 can transform your customer communication strategy, making your interactions more efficient, personal, and impactful.


Odoo 17’s WhatsApp integration offers a seamless connection between your ERP system and one of the world’s most widely used messaging platforms. 

This integration is achieved through a standard API connection, configured via Meta’s business and developer accounts, culminating in a test of the API connection​.

​By bridging the gap between enterprise resource planning and WhatsApp, Odoo 17 provides a unified and convenient communication experience.

It’s not just about sending messages; it’s about redefining the way businesses connect with their customers. 

It seamlessly integrates with your daily operations, turning every chat into an opportunity and every interaction into a lasting relationship.


One of the key benefits of this integration is its comprehensive nature.

It’s fully integrated with all Odoo apps, allowing businesses to convert conversations into leads, send PDF quotations, event badges, reminders, invoices and more, directly via WhatsApp. 

This level of integration can lead to conversion rates that are three times better than those achieved through emails or SMS​.


1. Chat in Discuss 

This feature takes collaboration to a new level, integrating WhatsApp directly into Odoo’s Discuss app. It allows teams to seamlessly discuss projects, ideas and updates in real time, fostering a collaborative environment. 

Whether it’s quick decision-making or prolonged brainstorming sessions, this feature ensures that all communication threads are organized and accessible within Odoo​.

2. Dynamic Placeholders for Personalized Messaging

Dynamic placeholders in WhatsApp messages make each interaction uniquely tailored to the recipient. 

This means your messages, whether they are promotional or informational, resonate more personally with each customer, enhancing the overall experience and increasing engagement rates​.

3.  Marketing Automation

This feature streamlines your marketing campaigns by integrating WhatsApp into your automation strategies. 

Send out bulk messages, reminders or personalized offers without manual intervention, allowing you to focus more on strategy and creative aspects of marketing. It’s about working smarter, not harder, in reaching your audience​.

4. Preset Answers (Buttons)

Efficiency is key in customer communication and preset answers in WhatsApp save valuable time. Set up quick responses for common queries, enabling your team to provide instant replies with the click of a button. This feature not only speeds up response times but also ensures consistency in customer interactions​.

5. Versatile File Sharing

The ability to send documents, maps, contacts, and other file types through WhatsApp expands the horizons of business communication. Share invoices, location details or contact information effortlessly, making your interactions more informative and resourceful​.


  1. Set Up : To integrate WhatsApp with Odoo 17, start by creating Meta business and developer accounts. Then, set up an app and WhatsApp product on Meta’s developer console.
  2. API Connection : Test the API connection to ensure seamless integration between WhatsApp and Odoo.​
  1. Integration with Odoo Apps : Utilize WhatsApp across various Odoo apps like Sales, CRM, and Invoicing for varied functionalities like sending quotations, invoices and payment reminders.
  2. Utilize Chat in Discuss : Use the Discuss app for internal team communication, leveraging the integration to manage project discussions and updates efficiently.
  3. Personalize with Dynamic Placeholders : Tailor your messages using dynamic placeholders for a more personalized communication experience with each customer.
  4. Implement Marketing Automation : Set up automated marketing campaigns via WhatsApp to reach out to your audience with minimal manual intervention.
  5. Use Preset Answers : Configure preset answers for common queries to enhance response times and maintain consistency in communication.
  6. Share Files and Information : Utilize WhatsApp to share documents, maps, contacts and more, adding depth to your customer interactions.

This integration is not just an upgrade; it’s a revolution in customer communication. 

At Pragmatic Techsoft, we specialize in leveraging such cutting-edge features to elevate your business operations. Our expertise in migrating to the latest Odoo versions ensures that your business stays ahead of the curve. Trust us to tailor Odoo solutions that resonate with your unique business needs.

Stay tuned to our website and blogs for more insights on leveraging Odoo 17 for your business. 

To discover how our Odoo experts at Pragmatic Techsoft can provide customized solutions for your business, especially in integrating powerful tools like WhatsApp with Odoo 17, get in touch with us. 

Our team is ready to assist you in transforming your customer communication strategy and achieving new heights in business efficiency and customer satisfaction.


Leave a Reply

Subscribe to Blog via Email.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Recent Comments

Related Posts