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Losing Customers Due to Inconsistent Inventory Levels? Can Odoo Bridge the Gap Between Online and In-Store Sales?

A customer clicks through your meticulously curated collection, finds the dream item, adds it to their cart with glee… only to be met with the dreaded “Out of Stock” message at checkout.


Inconsistent inventory management, where online stock levels don’t reflect reality, can be a silent killer for your business. 

Customers expect to be able to browse products online, check availability in-store and purchase seamlessly across channels. However, inconsistent inventory levels can throw a wrench into this experience, leading to frustrated customers and lost sales.

A recent study by Forbes found that 61% of shoppers have abandoned a cart online due to inaccurate inventory information. This highlights the critical role of real-time inventory management in bridging the gap between online and in-store sales.

Here’s where Odoo, a powerful open-source ERP solution, steps in. With its robust inventory management features and omnichannel capabilities, Odoo can help businesses gain complete control over their stock, ensuring consistency across all channels.


Odoo’s inventory management module goes beyond traditional stock tracking. 

Here’s how it empowers businesses to achieve omnichannel inventory management :

1) Centralized Inventory Management : Odoo maintains a single source of truth for your inventory across all locations and channels. This eliminates discrepancies and ensures real-time visibility into stock levels.

2) Warehouse Management : From receiving and putaway to picking and packing, Odoo streamlines warehouse operations, optimizing picking routes and minimizing fulfillment times.

3) Multi-location Support : Manage inventory across multiple warehouses, stores, and fulfillment centers with ease. Odoo tracks stock transfers seamlessly, ensuring accurate stock levels at each location.

4) Barcode Scanning Integration : Integrate barcode scanners for efficient product receiving, picking and cycle counting, minimizing human error and speeding up processes.

5) Forecasting and Replenishment : Leverage historical sales data and demand forecasts to automate stock replenishment, preventing stockouts and overstocking.

6) Real-time Inventory Updates : Odoo offers real-time inventory updates across all channels, ensuring customers see accurate availability regardless of where they shop.

Omnichannel Inventory Management with Odoo : KEY FEATURES

Here are some of Odoo 17’s latest features that specifically cater to omnichannel inventory management –

  1. Website Stock : Manage website-specific stock levels, allowing you to display accurate availability to online shoppers.
  2. Inventory Locations : Define different inventory locations, such as warehouses, stores and virtual locations for granular control.
  3. Inventory Apps : Integrate Odoo with popular e-commerce platforms like Shopify or Magento for a completely synced inventory experience.
  4. Reservations : Allow customers to reserve products online for in-store pickup, ensuring the reserved items are deducted from the available stock.


Inventory discrepancies can occur due to various reasons, including shrinkage, misplaced items, or inaccurate data entry. Here’s how Odoo helps identify and fix discrepancies :

  1. Inventory Adjustments : Perform manual stock adjustments to reconcile discrepancies between physical inventory and system records.
  2. Inventory Locations : Identify discrepancies specific to locations by analyzing stock levels across warehouses and stores.
  3. Inventory Reports : Odoo provides a suite of inventory reports, including inventory valuation reports, stock movement reports and discrepancy reports, allowing you to pinpoint problem areas and take corrective action.

Let’s look at a case study on how a Footwear retailer improved customer experience with Odoo

A leading footwear retailer, struggling with inconsistent inventory and frustrated customers, implemented Odoo for inventory management. Here’s how Odoo helped them bridge the gap –

  1. Customers could now see accurate product availability online and in-store, leading to a decrease in cart abandonment rates.
  2. With reserved items accurately reflected in stock, in-store pickup times were reduced, enhancing customer satisfaction.
  3. Automated forecasting and replenishment minimized stockouts, leading to an increase in online sales.

In today’s omnichannel retail environment, consistent inventory management is crucial for delivering a seamless customer experience. Odoo, with its robust inventory management features and omnichannel capabilities, empowers businesses to bridge the gap between online and in-store sales.

Don’t let inconsistent inventory levels hold your business back from omnichannel success.

Contact Pragmatic Techsoft today for a free consultation. 

Visit our website and stay tuned to our blogs for more insights on Odoo 17 and how it can benefit your business. 

We are constantly publishing new content to keep you updated on the latest Odoo features and best practices.


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