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What Are the Latest Trends in POD and How Can Odoo Adapt to These Changes?

The e-commerce landscape is constantly evolving and one of the hottest trends currently is Print-on-Demand (POD).  

This innovative business model allows entrepreneurs to sell custom-designed products without the need for upfront inventory or managing physical stock.  But with this exciting new opportunity comes the challenge of efficiently managing your POD business.  

This is where Odoo, a powerful open-source ERP system, comes in.  In this blog, we’ll delve into the latest trends in POD and explore how Odoo can seamlessly adapt to these changes, empowering you to thrive in this dynamic market.


Reflecting on the insights from a recent article, it’s clear that the POD market is on a steep incline, with a projected CAGR of 15.8% through 2024-2031. 

This growth trajectory underscores a pivotal shift towards e-commerce platforms and personalized products, setting the stage for Odoo’s strategic integration.

Latest Trends in Print-on-Demand

The POD market is experiencing explosive growth, with a projected Compound Annual Growth Rate (CAGR) of over 12% according to a Whatech market research report.  

This surge is driven by several key factors :

1) Increased personalization : Customers today crave unique products that reflect their individuality. POD caters to this demand by allowing for complete design customization.

2) On-demand fulfillment : POD eliminates the need for warehousing large quantities of stock, reducing overhead costs and the risk of unsold inventory.

3) Evolving consumer preferences : The rise of social media and online marketplaces has fueled a desire for fast, convenient shopping experiences. POD fulfills this need by offering rapid product creation and dropshipping capabilities.


Odoo provides a robust and adaptable platform that can empower your POD business to keep pace with the latest trends. 

Here’s how Odoo’s functionalities can be leveraged for POD success :

1) Omnichannel POD with Odoo

Consumers today expect a seamless shopping experience across various channels. Odoo’s built-in e-commerce module can be seamlessly integrated with your POD supplier’s platform, allowing you to manage your entire sales process from a single hub. This ensures consistent product information, pricing and inventory levels across all your online stores and marketplaces.

2) Odoo Print on Demand Integration 

Streamline your workflow by integrating Odoo with popular POD fulfillment services.  This eliminates manual order entry and data transfer, minimizing errors and ensuring faster order processing. Odoo’s robust API allows for seamless integration with various POD providers, giving you the flexibility to choose the best fit for your business needs.

3) Inventory Management

While POD eliminates the need for holding large amounts of physical inventory, it’s still crucial to track blank stock levels and manage production times. Odoo’s intuitive inventory management module allows you to monitor stock levels, generate purchase orders for blank materials as needed, and forecast production requirements based on sales trends.


1) Product Management for POD Success

Odoo’s product management features go beyond simple product listings. They allow you to create  product variations  for different design options, sizes and colors –  perfect for POD businesses  that offer customizable products. 

Additionally, Odoo’s  product configurator  functionality lets you create a user-friendly interface where customers can personalize their products directly on your website. This streamlines the design process and creates a more engaging shopping experience.

2) Marketing Automation for Boosted Sales

Managing customer interactions and targeted promotions is crucial for POD businesses. Odoo’s built-in  marketing automation tools  can help you achieve this. You can create targeted email campaigns based on customer preferences or purchase history.  

For instance,  automatically send discount coupons to customers who abandon carts with customized products. Additionally, Odoo integrates with popular email marketing platforms, giving you even more flexibility in managing your campaigns.

3) Data-Driven Decisions with Reporting & Analytics

POD businesses thrive on understanding customer trends and product performance. Odoo’s  reporting and analytics features  provide valuable insights in this area. You can track key metrics like design popularity, sales by product variation, and overall campaign effectiveness.

This data allows you to make informed decisions about product development, marketing strategies and resource allocation.  Odoo’s reporting tools offer a visual representation of the data, making it easy to identify trends and patterns.

At Pragmatic Techsoft, we are Odoo specialists with extensive experience in implementing and customizing Odoo solutions for POD businesses. Our team of certified Odoo developers can help you integrate your POD store with Odoo, automate workflows, and develop custom functionalities to optimize your operations.

The world of POD is constantly evolving, and so are the ways Odoo can help you stay ahead of the curve. At Pragmatic Techsoft, we are committed to keeping you informed about the latest trends and functionalities. 

Stay tuned to our blogs for insightful content on Odoo and how it can empower your POD business.

Have questions about Odoo and how it can benefit your POD business? Our team of experts is here to help! 

Contact Pragmatic Techsoft today to discuss your specific needs and explore how Odoo can be your key to success in the thriving world of Print-on-Demand.


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