About ACGS

Founded in 2004, All Creatures Great & Small, Inc. (ACGS) has built a trusted presence in the Philippine animal-care industry.

The company supplies feeds, supplements and other essential products for household pets, horses, livestock and farm animals. It is especially well known within the local equine community, where customers rely on ACGS for a broad range of horse feeds and supplies.

From its main operations in Carmona, Cavite, and branches in Batangas, ACGS serves customers across the Philippines through physical stores, online channels and traditional phone-based ordering.

Behind that customer reach, however, was an increasingly complex operation involving multiple branches, thousands of product movements, different animal-care categories and a diverse supplier network.

As the business expanded, its existing tools could no longer provide the visibility and control needed to manage that complexity efficiently.

The Challenge : Growth was outpacing the systems

ACGS had successfully grown its market reach, but much of the operational work behind that growth was still being managed manually.

The business faced several challenges :

• No real-time inventory visibility across branches
• Manual tracking of products, variants and supplier information
• Difficulty identifying discrepancies before they resulted in shortages
• Limited visibility into branch-level product availability
• Multiple sales channels operating without one connected source of information
• Time-consuming routine procedures that slowed employees down
• Limited reporting for understanding seasonal demand and product performance

For a business serving different animal-care segments, inventory visibility was particularly important.

A feed product required by a horse owner, farm or livestock operator is often time-sensitive. Knowing that a product existed somewhere in the business was not enough. The team needed to know exactly where it was available and how quickly it could reach the customer.

ACGS needed more than inventory software. It needed a connected operational system that could support the way the company already worked while giving management the information required to plan ahead.

The solution : One connected operational system

Pragmatic Techsoft worked closely with the ACGS team to understand how products, orders and information moved across the business before configuring the Odoo environment.

The objective was not to force ACGS into a standard software process. It was to create a system that matched the realities of its multi-branch and multi-channel operations.

1) Centralized inventory visibility

Odoo brought branch-level inventory into one connected system.

When products are sold, received, restocked or transferred between branches, the movement is reflected centrally. Employees can see what is available, where it is located and how stock is moving without relying on separate spreadsheets or repeated phone calls.

This gives the team a more dependable foundation for fulfilling orders, replenishing stock and transferring products between locations.

2) A Mobile experience built around the customer journey

Our team supported ACGS with a customized mobile experience connected to its digital operations.

Customers could now browse products, place and manage orders, select delivery information and track purchases through a mobile-friendly platform. This extends the ACGS shopping experience beyond its physical branches while keeping online activity connected to the underlying business system.

Instead of operating as a separate sales channel, mobile ordering becomes part of the same connected operational environment.

3) Reporting that supports better planning

With inventory and sales information flowing through one platform, ACGS can use historical data for more than reviewing past performance.

The team can identify-

• Which products perform best during different months
• How customer demand changes seasonally
• Which categories require earlier replenishment
• How stock movement differs between locations
• Where purchasing and inventory decisions need greater attention

This allows ACGS to prepare stock based on visible demand patterns instead of reacting only after shortages occur.

Support for multiple ways of selling

The Odoo implementation did not require ACGS to abandon the sales methods its customers already preferred.

The business could continue serving customers through its physical branches, website, mobile app and phone-based ordering. The difference was that the information behind those interactions could now be managed through a more connected system.

The aim was not to automate every customer relationship. It was to remove the operational blind spots behind those relationships.

Why Pragmatic Techsoft’s approach mattered

This project required more than installing standard Odoo modules.

ACGS needed a team that could understand multi-branch inventory, varied product categories, existing employee procedures and the importance of preserving flexibility across its sales channels.

With more than 17 years of Odoo experience and multiple projects delivered across 50+ countries, Pragmatic Techsoft brought both technical knowledge and practical implementation experience to the project.

The team’s role included :

• Studying how ACGS actually operated before defining the system
• Translating complex requirements into understandable workflows
• Customizing Odoo where standard processes did not fully match the business
• Connecting inventory, sales and reporting information
• Supporting a mobile experience aligned with ACGS’s customer journey
• Helping employees understand and adopt the new processes
• Continuing to support the system beyond implementation

The real value came from balancing standardization with flexibility. ACGS gained stronger operational control without losing the human and adaptable way it served its customers.

Working with the Pragmatic Team

ACGS highlighted the people behind the implementation as an important part of the project’s success.

Vinoth, Pragmatic Techsoft’s Delivery Manager, was recognized for explaining technical concepts in a way that made them easier to understand and act upon. Vandana was similarly appreciated for understanding the nature of the business and adapting the implementation to ACGS’s specific requirements.

What began as a client and technology-provider relationship developed into something the ACGS team described as closer to family. It became a partnership built on communication, trust and a shared commitment to improving the business.

The Results

The Odoo implementation created tangible operational improvements for ACGS –

• Centralized inventory visibility across branches, products and variants
• Faster access to stock and supplier information
• More efficient routine processes
• Improved coordination between physical and digital sales channels
• Mobile ordering connected to the wider business operation
• Better reporting for seasonal and product-level planning
• Greater ability to prepare inventory before demand peaks
• A scalable operational foundation for continued nationwide growth

Most importantly, ACGS did not have to choose between technology and personal service.

The business retained the flexibility and human relationships its customers valued while gaining the visibility needed to operate more confidently at scale.

From operational complexity to connected growth

ACGS had already built a successful nationwide animal-care supply business. The Odoo implementation helped its internal systems catch up with the scale it had achieved in the market.

For Pragmatic Techsoft, this project demonstrates an important principle: a successful ERP implementation is not about automating everything.

It is about understanding how a business genuinely works, connecting the information that matters and giving its people better tools for making everyday decisions.

We are proud to have supported ACGS on this journey and grateful to its team for trusting us with an operation that is so important to its customers and the animals they care for.

Managing multiple branches, sales channels or inventory locations?

Talk to Pragmatic Techsoft about building an Odoo system that gives your team clearer visibility, stronger control and room to keep growing.