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Functionalities of CRM in Odoo 13 made to Better Suit the Sales Personnel

CRM has been made better, especially for the sales personnel, in Odoo 13. Provision has been made where sales people now don’t have to depend on the marketing team to provide them with leads. Also they can do something incase the information of the lead is not enough or is lacking somewhere.

Enriching leads can now automatically be done from the CRM with just a click of a button. With this all the missing information about a lead gets easily auto populated and it helps the sales people save time on researching the lead on the internet.

After the leads get auto populated with missing information, there is a functionality that gives each of the leads its score. This score is based on many factors which are a combination of aspects like correctness of the lead’s data etc. This lead scoring is done automatically based on artificial intelligence.

In the worst case, if the marketing department is not able to provide quality leads to the sales team or say there’s slack in the market due to low demand, the sales people can now generate leads automatically. The sales people just have to tell the system how many leads they require and some other advanced search parameters and the system will do the rest.

In case a sales representative wants to visit the lead’s office for a face to face meeting, they can spot the lead’s office address from the maps synced with the CRM. It is a very convenient feature for the sales personnel as he/she can schedule visits according to the sales pipeline.

To recapitulate, we can say that in case you need Odoo 13 for your business or need the CRM app specifically, you can get in touch with us at and one of our Odoo 13 experts will get back to you within 1-2 business days.


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